01
CREDIT UNIONS
US Credit Union Referral Research
State-specific research into how US credit unions use member referral and rewards.
Explore the research ↗BUYAPOWA LABS
Evidence for better referral growth.
Research, practical experiments and fresh thinking for teams who want referral to work harder.
Explore the workTHE LABS IDEA
Referral improves when evidence meets execution. Labs brings our market research, experiments and working tools into one open place.
US STATE RESEARCH
Local markets. Specific evidence.
State-level work looking at how significant brands use referral today and where the overlooked opportunities sit.
02
RESIDENTIAL ISPs
US ISP Referral Research
State-specific research into customer referral at residential internet providers.
Explore the research ↗INTERNATIONAL STUDIES
Referral, market by market.
Country-level studies designed to make referral strategy more local, more grounded and more useful.
HOW WE WORK
From public evidence to a practical next move.
Map the market
Start with a complete view of the significant brands and their visible referral activity.
Listen to customers
Explore what current and prospective customers value, trust and would act on.
Find the opportunity
Turn the evidence into a small number of useful commercial implications.
Put it to work
Use the findings to improve propositions, journeys and go-to-market decisions.
WHAT SHOULD WE STUDY NEXT?